We are helping a renowned public institution dedicated to fostering community engagement in our vibrant city. We are seeking a highly motivated and skilled Senior Manager of Content Development to join the team and play a key role in producing and promoting the campaign and events to the globe.

Job Responsibilities: 

• Develop and implement content marketing strategies to disseminate content across major social media channels (Facebook, YouTube, Instagram and TikTok)
• Explore and implement innovative creative strategies that cater to specific targets sectors, such as the Youth market, as well as emerging market around the globe
• Ideate, create and produce engaging digital content, including photography, video, art direction and copy across multiple forms and social channels to support business needs
• Develop and guide a high-performing team including writers, designers and videographers; inspire the team across multiple creative areas i.e. photography, video, graphic design, etc.
• Lead social media postings and calendars, keep up with current industry and social trends and topics; review and ensure contents are optimized, effective and follow the best practices
• Oversee the creative production process with content agencies/in-house production team, including managing timelines, resources and budgets 
• Track and monitor KPI performances especially on engagement; review, adjust and transform key data into actionable insights 
• Proactively identify and make recommendations on poor performing content and social channel engagement
• Collaborate with content partners, stakeholders, and other third parties to produce high quality content

Job Requirements: 

• University degree holder in Journalism/ Marketing/ Communications or related subjects
• At least 10 years’ experience in a creative role, such as advertising /digital agency, content creation, publishing, or related fields is preferred
• In house experience and proven experiences in leading and managing creative teams, including videographers, graphic designers and copywriters are advantageous 
• Strong storyteller, able to distil complex ideas into understandable and relatable story angles
• Knowledge of best practices in social platform , emerging technologies, and industry trends in video production and storytelling 
• Strong organization skills with problem-solving attitude
• Excellent communication skills with fluency in written English and Chinese