Detail

Key Responsibilities

Lead and execute marketing strategy and programs for the Group.
Monitor program results and provide feedback to management.
Manage resources and budget for the Marketing Department.
Oversee digital marketing channels, including the website and e-shop.
Coordinate product photography and updates.
Maintain relationships with suppliers and vendors.
Conduct market analysis and competitive research.
Lead PR efforts and media coordination.
Implement and manage the VIP program, including recruitment and CRM.
Focus on customer acquisition, engagement, and retention strategies.
Supervise the Marketing Department (4-6 staff) for timely execution of responsibilities.
Recruit and evaluate team members.
Define brand positioning and implement strategies to strengthen image.
Advise on new product designs and branding issues.
Prepare and monitor the Marketing Department budget to achieve business goals.
Ensure effective internal controls in departmental operations.
Conduct annual internal control and risk assessments.
Manage multidisciplinary teams and oversee projects from concept to completion.
Execute special projects as directed by the CEO.

Requirements:

Undergraduate Degree in Marketing, Business or related disciplines
Minimum 10 years' relevant experience in marketing, preferable with experiences in Watches and Jewellery, Retail and or Luxury Products
Mature and business savvy
Strategic thinking especially surrounding brand positioning
Strong online and offline marketing execution with solid project management skills
In touch with current market trends, resourceful with good networks
Good command of spoken and written English and Chinese
Excellent communication, presentation, and interpersonal skills