Detail

Responsibilities:

Planning and Leadership
Develop and execute the strategic vision for the Direct to Customer (DTC) business unit to drive growth and enhance customer engagement.
Lead, inspire, and manage a cross-functional team to achieve business objectives and foster a high-performance culture.
Conduct market research and analysis to identify trends, customer needs, and competitive landscape in the DTC sector.
Utilize customer feedback and data analytics to refine strategies and improve the customer experience.
Build and implement sales strategies to maximize revenue generation through direct-to-consumer channels.
Monitor sales performance metrics and adjust approaches to meet or exceed targets.
Ensure operational efficiency across all DTC processes including order fulfillment, customer service, and returns management.
Identify opportunities for process improvements and implement best practices to enhance operational performance.
Develop and manage budgets for the DTC unit, ensuring alignment with broader organizational goals.
Analyze financial performance and provide recommendations for cost optimization and revenue enhancement.

Requirement:

At least total of 8 years of experience in the similar industry (consumer electronics)
At least 3-5 years in a leadership role, managing cross-functional teams.
Tertiary education qualification
Fluent in spoken and written Cantonese and English