Detail

Job Responsibilities

Oversee the company’s overall marketing and communications strategies and develop the strategic direction for product branding
Provide guidance and recommendation on market positioning, product design to achieve the best sales and marketing results
Develop PR and Media strategies and lead various advertising and promotional campaigns and contents (both online and offline)
Oversee the production of communication materials
Build market intelligence and research capabilities and to develop best practices database to support sales & marketing strategies
Work with internal teams to design analytical methods in assessing and enhancing marketing initiatives
Lead the marketing team and provide them with mentorship and training to foster organic growth and to ensure that business objectives are met

Job Requirements

8+ years of relevant experience and expertise in marketing, branding, promotions, and product marketing
Experience working in an in-house branding team with strong Hong Kong local market knowledge is highly preferred
Strong sense of branding and ability to provide innovative ideas and translate such ideas into action
Ability to drive results and have synergy with both internal and external stakeholders
Solid team management experience
Well-connected with advertising agencies, PR firms, design companies and production houses

Employer questions

Your application will include the following questions:

Which of the following statements best describes your right to work in Hong Kong?
What's your expected monthly basic salary?