Manpower Services (Hong Kong) Limited
Digital Business Analyst (E-commerce / Event & exhibition) ($30k UP )
13-Jan-2025
Ref:OL02022864
Full Time,Temporary,Contract North Point
As a Digital Business Analyst, you will be at the forefront of driving digital transformation initiatives for a well-established trade media group. Your role will be pivotal in bridging the gap between business needs and technological solutions, particularly in the context of flagship digital platform.
 
Responsibilities:
  • Collaborate with stakeholders to understand business needs, rationale, and value for digital projects, contributing to planning, design, execution, and evaluation of assigned projects and campaigns.
  • Conduct market research and competitor analysis on digital journeys, providing data-driven recommendations for UI/UX improvements and overall digital strategy.
  • Serve as an individual feature owner and independent contributor in the product development team, working across internal and cross-functional business units for digital projects.
  • Gather and document requirements, create process maps, user journeys, and user stories for development, while collaborating with analytics teams for application activity tracking.
  • Partner with UI/UX teams to define wireframes and prototypes, reviewing and finalizing user journeys in consultation with relevant stakeholders.
  • Actively participate in the product development process, contributing to overall feature delivery and ensuring alignment with business objectives.
  • Develop and execute test cases (functional, non-functional, and UI) based on user stories, identify test data, and document evidence to ensure product quality.
  • Analyze the effectiveness of digital journeys by reviewing usage metrics, drop-off rates, and other analytical data to optimize user experiences and product performance.
  • Manage end-user support, including handling inquiries about digital product functionality, updating training materials, and conducting training sessions for end-users, stakeholders, and internal teams to ensure smooth product adoption and handover.
  • Handle any other product-related tasks assigned by the product owner.
Requirements:
  • Bachelor of Business Administration, Computer Science, Engineering or equivalent.
  • At least 3 years of experience in business analysis & digital transformation.
  • Expertise in any product management tools (Jira, Confluence, Clickup, Trello, Asana or similar tools).
  • Tech savvy with quick learning & adapting to changes quickly.
  • Experience in monitoring, collecting, analyzing data from Google Analytics or similar Google platforms is a plus.
  • An independent and fast worker as well as a good team player with strong interpersonal and problem-solving skills.
  • Ability to work under pressure, face & handle clients & business stakeholders to advocate our platform usage.
  • Experience in eCommerce, MarTech or any other SaaS services (mobile app or digital web platforms) will be an advantage.
  • Strong business acumen, optimistic & open to constant learning.
  • Fluent in English, Putonghua and Cantonese.


Interested parties please email a MS Word version resume and expected salary to  [email protected] (cc: [email protected]) and quote the job reference no.



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Our client – Trade media group, is now looking for Digital Business Analyst within their team.



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