Responsibilities:

• Conduct analysis to understand market trend and product performance to identify opportunities and challenges for growth and development
• Involve in developing strategies for new products from idea generation, research, flavor development, package design to product launch
• Lead and monitor product development & renovation projects, coordinate with internal parties for project progress and ensure deadlines are met
• Drive the performance of marketing campaigns through in-store and social media platforms
• Plan and drive sales & marketing activities to achieve business targets, and evaluate the effectiveness of the activities
• Formulate and implement digital marketing, including SEM, social media and online platforms to build and maintain social media presence
• Response to customers’ enquiries and follow up issues
• Compile regular reports and participate in ad hoc assignments and projects

Requirements:

• University degree in Marketing or related discipline
• With 5-8 years FMCG marketing experience, with experience of food product development is a definite advantage
• With solid experience on market data analysis
• Proactive, detail-oriented and willing to work under pressure and take up new challenges
• Good business sense, logical mind-set with good communication and project management skills, and ability to handle multiple tasks and meet tight deadlines
• Proficiency in both written and spoken English and Chinese, as well as computer applications, particularly MS Excel, Powerpoint and Chinese Word Processing 
• Candidate with less experience will be considered as Senior Marketing Executive