Detail

Key Responsibilities:

Formulate, execute and manage result-driven social media, digital marketing and customer engagement strategy for personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
Collaborate with other departments to create and curate high-quality, engaging, and visually appealing content for social media platform, such as Instagram, WeChat and Xiaohongshu
Monitor social media channels for trends, audience insights, and opportunities for engagement. Stay up to date with the latest social media tools, trends, algorithms, and best practices
Foster relationships with influencers, brand ambassadors, and online communities to amplify reach
Analyze performance metrics and generate reports to measure the effectiveness of campaigns.

Key Requirements:

Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
+ 10 years solid working experience in digital marketing and social media
Strong experience in digital advertising platforms including Google Ads, IG / Facebook Ads, LinkedIn Ads, Xiao Hong Shu, WeChat etc.;
Experience in Bank Industry
Creative mindset with a keen eye for design and trends

Interested parties please email a MS Word version resume and expected salary to [email protected] (cc: [email protected]) and quote the job reference no.

Tags for this job:

Industry

Human Resources Management
Job Function

Marketing & Public Relations>Management

Marketing & Public Relations>Marketing - Brand / Product Management

Marketing & Public Relations>Marketing - Direct Marketing

Marketing & Public Relations>Others

Media & Advertising>Digital Media
Location
Salary

Negotiable
Employment Type

Full Time,Contract
Benefits

JobMarket for iPhone

JobMarket Publishing L...

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