Job Descriptions:

• • • • Develop and maintain brand guidelines for multiple brands within the retail portfolio, ensuring consistency and alignment with strategic objectives across regions.

      • Collaborate with internal teams and external partners to coordinate the implementation of brand guidelines, monitoring progress and providing guidance to ensure brand integrity is maintained.

      • Lead cross-functional teams to execute brand marketing initiatives, including campaigns, product launches, and brand activations, ensuring alignment with brand guidelines and business goals.

      • Conduct market research and analysis to identify brand positioning opportunities and consumer insights that can inform brand strategies and messaging.

      • Work closely with regional marketing teams to adapt global brand strategies to local markets, taking into account cultural nuances and consumer preferences in the APAC region.

      • Drive brand awareness and engagement through innovative marketing strategies, leveraging digital channels, social media, and other platforms to reach target audiences effectively.

Requirements:

• • • • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

      • Proven experience in brand marketing and strategy development, preferably in a marketing agency environment.

      • Strong project management skills, with the ability to oversee multiple projects simultaneously and meet deadlines in a fast-paced environment.

      • Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.

      • Familiarity with the retail industry and an understanding of branding principles and best practices.

      • Experience working in the APAC region is preferred, with knowledge of regional markets and consumer behavior.

      • Proficiency in data analysis and market research tools to derive actionable insights for brand strategy development.