Job Responsibilities

• • • Formulate the overall marketing strategy, initiate marketing programs, and implement marketing plans to achieve business objectives.

    • Collaborate with the Sales Division to brainstorm and develop effective marketing strategies.

    • Plan, execute, and optimize digital marketing campaigns across various platforms, including websites, online stores, and social media channels.

    • Lead and drive the team to deliver effective CRM programs, digital media initiatives, brand marketing, and promotional campaigns.

    • Manage the marketing budget and perform comprehensive campaign analyses to assess performance and ROI.

    • Initiate and conduct relevant marketing studies to identify trends and highlight revenue opportunities.

    • Manage and lead the customer service function to enhance the shopping experience and strive for service excellence.

    • Build and maintain strong relationships with business partners, vendors, and media representatives to maximize business opportunities.

    • Lead ad hoc projects as assigned and ensure alignment with overall business goals.

    • Monitor competitor activities and market trends to inform strategic decisions.

    • Develop and oversee brand positioning and messaging to ensure consistency across all channels.

    • Organize and participate in promotional events and trade shows to enhance brand visibility.

    • Analyze customer feedback and data to improve service delivery and customer satisfaction.

What We’re Looking For

• • Degree holder in Marketing, Business Administration, or other related disciplines.

  • Minimum of 15 years of relevant experience in Retail Marketing; experience in shopping malls is highly preferred.

  • Solid knowledge of marketing management and strong leadership experience.

  • Exceptional organizational and leadership skills, with excellent interpersonal and communication abilities.

  • Able to work independently and a proactive, energetic team player with self-motivation, creativity, and a positive attitude.

  • Excellent command of both spoken and written English and Chinese; knowledge of Putonghua is an advantage.