Develop and implement business development strategies and marketing plans to meet the bank’s objectives.
Design and execute marketing strategies to expand SME CASA, lending business, and fee income.
Support the creation and execution of marketing campaigns (ATL, BTL, social media, PR events) to attract new customers, enhance product adoption, and drive cross-selling opportunities.
Collaborate with internal teams to ensure seamless program execution.
Ensure compliance with the latest regulatory and legal requirements in all initiatives.
Monitor competitor activities and market trends to refine strategies.
Track campaign performance and analyze results for continuous improvement.
Manage marketing budgets and provide regular financial updates.
Support sales performance reviews and optimization efforts.
Requirements:
Bachelor’s degree or higher in Business Administration, Marketing, or a related field.
5-8 years of experience in business banking, with branch operations exposure preferred.
Strong understanding of banking products, operations, marketing, segment management, and leadership.
Excellent communication, interpersonal, and analytical skills; proven success in marketing campaigns is a plus.
Leadership and team management capabilities.
Ability to perform under pressure and meet tight deadlines.
Fluency in written and spoken English and Chinese; proficiency in Putonghua is advantageous.
Banking & Financial Services>Analyst
Banking & Financial Services>Corporate Banking
Banking & Financial Services>Others
HK$ -
Full Time