Detail

Responsibility:

Global Brand Strategy & Digital Adoption: Develop and implement digital marketing strategies to boost brand’s global presence. Lead digital efforts in Europe and the Americas, focusing on social media to increase brand awareness and engagement.
Content Creation & Management: Oversee creation of digital content, conduct industry research to keep content relevant and ensure strong engagement.
Joint Marketing Initiatives: Collaborate with key apparel and footwear brands in Europe and the Americas on co-branded campaigns and promotional activities.
Market Research & Consumer Insights: Conduct market research to identify trends and consumer preferences in functional apparel and footwear. Use analytics to track campaign performance and inform strategic decisions.
Budget Management: Manage the digital marketing budget to maximize ROI, adjusting allocations based on campaign performance.

Requirements:

Bachelor’s degree or higher, prefer in Digital marketing, marketing or relevant.
Minimum of 3 years of experience in digital marketing, preferably within the functional apparel or footwear, or consumer goods industry.
Proven track record in developing and executing successful digital marketing campaigns.
Strong background in digital marketing, adequate understanding of social media platforms, digital advertising, and content management.
Creative, with strong analytical and project management skills.
Good communication and interpersonal skills with the ability to collaborate effectively in a team environment, proactive and with strong team spirit.
Digital marketing exp in regional markets like Europe and the Americas will be an advantage.
Fluent in English a MUST, with additional language skills being an advantage.