Job Summary:

This role is ideal for someone with 2–3 years of marketing or brand management experience, who is eager to grow in a fast-paced, consumer-centric environment. You will play a key role in supporting brand strategy, executing marketing campaigns, and driving brand growth in the Hong Kong market.

Responsibilities:

• Assist in the development and execution of brand strategies and marketing plans to drive awareness, engagement, and sales.

• Coordinate and implement 360° marketing campaigns across digital, social, in-store, and healthcare professional channels.

• Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.

• Collaborate with cross-functional teams including sales, trade marketing, regulatory, and supply chain to ensure brand consistency and execution excellence.

• Manage agency partners for creative development, media planning, and campaign execution.

• Monitor and report on brand performance metrics, including market share, brand health and campaign ROI.

• Support new product launches, packaging updates, and branding activities.

• Ensure all marketing activities comply with local regulations and industry standards, especially those related to infant nutrition.

• Plan and manage A&P budget to maximize spend efficiency.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• 2–3 years of experience in brand management, marketing, or FMCG (MNC experience in infant nutrition or healthcare is a plus).

• Strong analytical skills with a data-driven mindset.

• Excellent communication and project management skills.

• Proactive, detail-oriented, and able to manage multiple priorities.

• Fluent in English, Cantonese & Mandarin.

 Interested parties, please send FULL CV to [email protected] or contact us at 25200876.