Responsibilities:
Build shopper marketing strategy (including distribution, price, promotion and merchandizing) across key accounts and open trade channels for our brands. Identify opportunities and overcome challenges to deliver business targets.
Lead the planning of instore visibility, price and promotion according to brand and channel strategies and execute with excellence.
Collaborate and lead the alignment with stakeholders, including sales, marketing and finance, to support planning and execution of plans and programs.
Analyse shopper and customer data, including NielsenIQ market share, market research and market information, to provide insights on latest category trends and propose actions.
Track and evaluate plans against objectives, KPIs and efficiency including ROI.
Closely monitor and evaluate market share performance of responsible brands and adjust plans accordingly with the aim to deliver business targets.
Manage budget as assigned to ensure spending efficiency to deliver targets.
Requirements:
Strategic thinking and strong analytical skills, with interest in analysing data and trends and curiosity in understanding the business.
Strong stakeholder management skills
Strong project management and presentation skills
Good interpersonal and communication skills to collaborate with cross functional teams
Strong resilience; able to work under pressure.
Independent and accountable
Agile; able to quickly react to changing environments.
Experience:
Minimum of 4+ years of relevant experience in trade marketing, preferably in FMCG/ Infant Milk Formula sector.
Demonstrated leadership experience in developing, implementing and evaluating trade marketing plans and delivered/ overachieved targets.
Proven ability in deriving insights from data (including market share data)
Budget management experience.
Fluent in Cantonese, English and Mandarin.
Interested parties, please send FULL CV to [email protected] or contact us at 2520 0876.
35K (Nego.)
4
Degree
Mongkok
Sales, CS & Business Development>Others
HK$ -
