Key Responsibilities

• Develop and execute the global marketing strategy and positioning for local & international data services (e.g., Leased Lines, DWDM, MPLS, SD-WAN, IP Transit, DIA, Cloud Interconnect, Colocation, Peering, and Cross-Connects).
• Conduct in-depth market intelligence, competitive benchmarking, and voice-of-customer research to identify differentiated value propositions.
• Define target customer segments (hyperscalers, financial services, gaming, content providers, large enterprises, etc.) and tailor messaging accordingly.
• Design and implement multi-channel demand generation programs (ABM, digital, events, partnerships, content syndication) targeting enterprise decision-makers and technical influencers.

Requirements:

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 10+ years of experience in telecommunications, data centre, cloud connectivity, or enterprise networking sectors.
• 5+ years in senior marketing leadership roles with proven impact on revenue growth.
• Demonstrated success in marketing complex data connectivity and infrastructure solutions to enterprise and hyperscaler customers.
• Strong track record in account-based marketing (ABM), demand generation, and thought-leadership programs in the global telecom/infrastructure space.
• Cross-functional leadership – proven ability to align Product, Sales, and Operations teams around marketing initiatives.