Key Responsibilities:
1. Hands-on Social Media Management
Daily Execution: Take full ownership of the daily operation for Facebook, Instagram, Threads, and YouTube. This includes scheduling posts, community management (replying to comments), and ensuring content goes live on time.
Content Production: Personally draft, edit, and polish engaging copy and multimedia content. You will be the "Chief Editor" ensuring every post meets our high standards for the Property & Mortgage sector.
Platform Growth: actively monitor trends and adjust content tactics daily to maximize organic reach and engagement.
2. Team Supervision & Quality Control
Operational Leadership: Lead the social media and campaign teams by example. Set clear daily/weekly tasks and provide direct feedback on their output.
China Platform Oversight: Supervise the execution of China-focused platforms (XHS, WeChat, Douyin), ensuring the team delivers consistent and localized content.
3. Campaign Execution & Partnerships
Implementation: Execute strategic partnerships and loyalty programs. You will be responsible for the logistical success of these campaigns, not just the planning.
Performance Tracking: Monitor ad performance and SEO metrics, generating practical reports to fine-tune ongoing campaigns immediately.
4. Tech & Innovation
AI Adoption: Actively utilize AI tools for copywriting efficiency and visual enhancement, teaching the team how to work smarter.
Job Requirements:
Education: Bachelor's degree in Finance, Economics, Marketing, Communications, Business Administration, or a related field.
Experience: Minimum of 5 years in social media and digital marketing, including 1 year leading a team; experience in real estate or finance-related fields, or agency/new media background, is a plus.
Language Skills: Proficient in Chinese and English, with excellent writing and storytelling abilities.
Technical Skills: Experience in video editing, video production, and image editing is an advantage.
Soft Skills: Highly creative, detail-oriented, and capable of managing multiple projects and teams in a fast-paced environment, with strong leadership and motivational abilities.
Tech Savvy: Strong learning ability with familiarity in AI tools and marketing technologies.
Candidates with less experience will be considered for the Supervisor position.
Interested parties please send your updated CV with your current and expected salary by Email to [email protected] or visit our company website at http://midland.com.hk.
We are an Equal Opportunity Employer. All personal data collected will be used for recruitment purposes only and kept strictly confidential.
Marketing & Public Relations>Marketing - Communications
Marketing & Public Relations>Marketing - Direct Marketing
Marketing & Public Relations>Marketing - General / Support
Marketing & Public Relations>Public Relations - General / Support
HK$ -
Full Time
Overview:
We are seeking a hands-on Assistant Marketing Manager who loves creating content as much as leading a team. In this role, you won't just oversee strategy; you will actively manage daily social media operations, craft compelling copy for Property & Mortgage topics, and work alongside your team to execute high-impact campaigns. If you enjoy "rolling up your sleeves" while mentoring junior staff, this is the place for you.
