• Marketing & Public Relations
  • Set the overarching marketing strategy and translate it into measurable campaigns aligned with business objectives.
  • Track campaign performance, deliver actionable insights to senior management, and optimize spend for ROI.
  • Manage digital channels (website, e‑shop, content, product photography) to ensure a compelling, consistent online presence.
  • Coordinate external vendors and agencies to deliver high‑quality creative and activation.
  • Lead media and PR relations to amplify brand stories and protect brand reputation.
  • Conduct market intelligence and competitive analysis to inform strategy and product positioning.
• New Customer Acquisition & VIP Management
  • Design and execute VIP recruitment, onboarding and retention programs that drive LTV and repeat purchases.
  • Oversee CRM strategy and customer data management to enable personalized engagement and lifecycle marketing.
  • Implement membership retention and renewal initiatives to maximize customer value.
• Brand Positioning & Product Image
  • Define and strengthen brand positioning across touchpoints; ensure all activations reflect the brand’s luxury positioning.
  • Collaborate on product design and visual identity to maintain cohesive brand expression.
• Budget & Financial Management
  • Develop the annual marketing budget to support growth targets; monitor spend and reallocate resources to maximize impact.
  • Drive cost‑effective execution while maintaining creative and service standards.
• Internal Control & Risk Management
  • Ensure robust internal controls across marketing operations to protect company assets and data.
  • Maintain compliance with internal control self‑assessments and regulatory requirements; escalate risks as needed.
• Events & Project Leadership
  • Lead cross‑functional teams to plan and deliver flagship events, store activations and omnichannel campaigns from concept to execution.
  • Manage multiple projects simultaneously with clear timelines, KPIs and post‑campaign evaluation.
• Special Projects & Stakeholder Management
  • Lead ad‑hoc strategic initiatives assigned by senior management and act as the primary liaison between HQ, brands and local teams.

• Degree in Marketing, Business or related field.
• 10+ years’ marketing experience; luxury retail, watches & jewellery, or high‑end retail experience strongly preferred.
• Commercially minded strategic leader with proven brand‑building expertise.
• Strong executional track record across online and offline channels; excellent project management skills.
• Up‑to‑date with market trends, well‑connected and resourceful.
• Fluent in spoken and written English and Chinese.
• Outstanding communication, presentation and stakeholder management skills.

Interested candidates please send your resume with expected salary and notice period to [email protected]