Key Responsibilities

• • • • • • • • • • • •  

                        • Responsible for the planning and execution of strategic & tactical actions on various aspects of the brand's official website

                        • Work closely with internal sales teams and external parties to ensure excellent execution of marketing initiatives

                        • Have an in-depth understanding of social media platforms(Facebook, IG, Google, YouTube, etc.)

                        • Responsible for screening and collaborating with high-quality KOLs /KOCs, while managing the balance between promotional effectiveness and collaboration costs

                        • Connect with professional media organizations or editors for business cooperation and develop PR partnership strategies

                        • Establish a high-quality media resource library that aligns with the company's brand strategy

                        • Monitor key competitor activities and market trends.

                        • Handle ad hoc projects as assigned

Requirements

• • • • • • • • • • • • • • • • • • • • • Bachelor's degree or higher 

                                        • At least 2 years of experience in business and marketing development, influencer promotion, PR, etc.

                                        • Possesses a strong brand awareness, in-depth understanding of social media ecosystem and digital industry, adept at capturing social dynamics, hot topics, and trends, capable of accurately grasping content direction

                                        • Experience in copywriting, planning, and digital media will be highly favored