* Regional Campaign Execution: Lead the end-to-end planning and delivery of multi-market marketing campaigns across retail, e-commerce, and digital channels throughout North and Southeast Asia.
* Strategic Partner Management: Act as the primary in-region contact for regional distributors and a major strategic retail partner, aligning on annual trade plans and joint contractual commitments.
* Campaign Localization: Adapt global brand assets and marketing strategies to fit highly diverse Asian markets, balancing regional brand consistency with local consumer relevance.
* Retail & Merchandising Governance: Oversee brand compliance and drive impactful in-store presence by developing specialized merchandising solutions, such as "store-in-store" branded bays.
* Performance Tracking & Insights: Monitor campaign KPIs, analyze consumer data, and manage marketing budgets to deliver clear performance reporting and optimization recommendations to regional leadership.

Employer Ref.: AAJO-747065

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