Headsearch21 Consultancy Limited
General Manager – Sales Management (Beverage/ Coffee Bean)
22-Jun-2026
Ref:OL02076228
Full Time Unspecified

Core Job Responsibilities:

  1. Formulate sales strategies for a wide portfolio of food products, including coffee beans, bakery ingredients categories, pastry, frozen food, catering and restaurant food items etc.

  2. Promote and drive sales of premium coffee beans by leveraging product knowledge and analyze market trends to position coffee beans as a key growth category.

  3. Drive business revenue and profit margins in Food Chain, Hotel, Catering group, Airline and key account channels

  4. Build and maintain strong relationships with key customers and partners

  5. Explore new business opportunities in the market

  6. Identify and understand market trends for long term business development

  7. Lead the team to achieve revenue targets and upkeep engagement with key customers

  8. Work with internal departments to co-ordinate the relevant sales activities and control procedures

    • Other ad hoc projects as assigned

Requirements
  1. Degree holder in any related discipline

  2. 12 to 15 years of Sales experience preferably in FMCG or retail industry, of which at least 10 years in managerial level 

  3. Remarkable sales experience and achievements in coffee beans, bakery ingredients categories, pastry, frozen food / chilled food, catering and restaurant food items is an advantage

  4. Proficiency in spoken and written English and Putonghua

  5. Energetic/ Presentable/Good Marketing Sense



Interested parties, please click  “apply now” or send your resume with current and expected salary in MS word format to candylai @headsearch21.com.

For more information please contact Ms. Candy Lai at +852 3188 3070

Ref#: CA06008

All information collected will be treated in strict confidence and be used for recruitment purpose only

Company Web-Site: www.headsearch21.com 
Hotline: (852) 3188 3586

 

Our Employment Agency Licence Number: 79019



Tags for this job:

To cope with their business needs, they are sincerely inviting high caliber candidates to join their team



More jobs from this company