Responsibilities

• Develop/execute e-commerce sales strategy for OBM products aligned with business goals

• Identify/evaluate new online channels and negotiate platform contracts for optimal visibility

• Analyze sales performance, conversion rates, and acquisition using data tools

• Track competitors, market trends, and consumer insights to optimize strategies and assortment

• Prepare forecasts, performance reports, and insights for management

• Collaborate with the design team on campaigns, promotions, and launches

• Ensure inventory accuracy, fulfillment, and supply chain logistics

• Monitor reviews/feedback; respond to issues and maintain brand image

• Stay updated on e-commerce trends and drive continuous improvement

• Perform ad-hoc duties as needed

Requirements

• Bachelor's degree in Business/Marketing/International Trade or related field

• 5+ yrs e-commerce/online sales management; 3+ yrs building/scaling sales teams (Essential: Detail your team-building achievements, team size growth, and performance improvements in your application.)

• Proven success driving sales to the USA market, with hands-on expertise in US export compliance for toys/consumer goods (tariffs/taxes, CPSIA testing/CPCs, country-of-origin rules, customs, and cross-border logistics)

• Strong preference for candidates with toys industry or similar consumer products experience, plus deep knowledge of US e-commerce platforms (Amazon Seller Central, Shopify, etc.), analytics tools, PPC/SEO, and digital sales tactics

• Strong analytical/commercial acumen + creative campaign development

• Familiarity with SEO, SEM, CRO, and email marketing best practices

• Excellent leadership skills: recruitment, coaching, motivation, performance management, and building team culture in remote/hybrid, cross-time-zone environments

• In-depth knowledge of digital sales tools, CRM (e.g., Salesforce), data analysis, and cross-border strategies

• Outstanding communication, negotiation, strategic thinking, and problem-solving skills; fluent English (mandatory), Mandarin preferred

• Ability to work independently and travel frequently in the region

• Good team player, proactive, passionate, multi-tasking, fast-paced, with strong communication and interpersonal skills

• Less experience is considered for Assistant Manager/Senior Officer

Interested parties, please send your resume with expected salary to [email protected]. You can also click on the website www.easyjobhk.com for more details about the company