Responsibilities

• Driving digital strategy for website, social media, and online platforms

• Concrete experience in Google Ads, Google Analytics, SEO, SEM and data analytics is highly preferred

• Analyzing customer behavior and engagement patterns; use insights to make data-driven decisions and propose marketing tactics including targeted offers and personalized rewards

• Driving various online marketing initiatives, across social media, display, App and email marketing, affiliate etc.

• Generating creative digital marketing ideas, content and carrying out A/B tests

• Preparing and monitoring campaign budget. Evaluating the campaign performance and effectiveness; providing insights to drive and optimize KPIs (i.e. traffic, engagement, conversion, ROAS) in various digital marketing funnels for the business

• Developing all marketing communications and social media campaigns in collaboration with the designer and agency to ensure all promotions are planned and executed on schedule

• Preparing reports and analytics on the overall performance of various marketing campaigns

Requirements

• DSE / Form 5 or above

• 3 years or above relevant experience in e-Commerce business

• Solid experience in e-Commerce, digital communication, social media planning and managing e-Commerce channels

• Strong understanding of social media trends with sense of fashion and able to deliver high-quality campaigns

• Strong analytical skills to drive marketing results and able to manage multiple tasks

• Able to work independently, under pressure and to work on multiple projects with tight schedule

• Well-versed in using MS Office application and knowledge in digital tools

• Excellent command of both written and spoken English and Chinese

• Immediate available would be an advantage

Interested parties, please send your resume with expected salary to [email protected]. You can also click on the website www.easyjobhk.com for more details about the company