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「百元店」Daiso大舉進軍印度 目標開店200間
09 Sep 2024

 

 

據報日本廉價零售商「百元店」的鼻祖,Daiso(大創)近年日本國內增長放緩,不過在海外市場找到「新藍海」,計劃在2027年將印度門市數量擴大至6倍至50家,長遠目標達200家。

 

據《日經新聞》報道指出,Daiso目前在日本擁有3790間門店,但近年來的增長速度大大放緩。去年,Daiso僅增加約30間門店。它亦嘗試通過開設不同價位的商業模式擴大市場,但預估這不會帶來太大的增長空間。

 

即便如此,Daiso並未停止擴張,並將目光望向國際。Daiso將在20272月之前,將印度門市數量擴大至6倍,達到50家,將來會增加到200家。除此之外,還將在印度進行大力生產,將生產地分散到世界各地,而並非局限於中國。

 

 

99盧比產品大受歡迎

 

大部分印度的Daiso商品以99盧比(折合約9.2港元)出售,就像日本100日元的商品一樣,給人價格低廉的印象。雖然日企生產的低價高質商品需求高漲,但印度的進口管制仍十分嚴格,並阻礙了門市的擴張。報道指出,Daiso將與印度當地企業合作,增加本地產量並加快開店步伐。

 

報道表示,印度打算擴大開店規模,要達到僅次於大力拓展銷售網絡的美國的水平。Daiso計劃在20312月之前,將海外銷售比例由目前的1成提高到3成。

 

分散生產地避地緣風險

 

Daiso7成產品在日本以外的地區生産,其中大部分由中國負責,而印度的生產比例僅為1%左右。考慮到中美對立等地緣政治風險,大創的另一個目的是避免生產過度集中,並打算使生產地分散。

 

資料來源:星島日報

 

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