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報告稱本港奢侈品人均消費增3%至22萬 僅48%受訪者料明年增消費
15 Dec 2024

 

商業洞察顧問公司MDRi發布《中國奢侈品消費者預測報告》,報告指出中國奢侈品市場正處於轉型期,內地消費者對體驗、國產品牌、可持續發展和創新方面展現出更強烈的偏好。MDRi行政總裁鄭文良指出,長遠而言仍看好香港作為奢侈品購物中心的地位,不過奢侈品牌及地產商需要投入更多資源,為消費者帶來更多不一樣體驗。

 

報告顯示,雖然宏觀經濟存在不確定性,各類奢侈品市場增長不均,受訪者對奢侈品消費的整體意願仍高企,56%中國內地奢侈品消費者計劃在 2025年增加消費,香港只有48%受訪者預期會增加消費,差異主要受受國際貸幣政策和地緣政治緊張,令香港消費者對經濟預期較悲觀。

 

 

本港奢侈品人均消費增3%

 

報告又指,今年內地奢侈品市場呈現強勁增長,人均年度消費為234,500元人民幣,按年增長7%;香港市場奢侈品消費則呈現溫和增長,每人平均消費增長3%223,900元。報告提到,經濟不確定性持續籠罩香港,12%奢侈品消費者計劃明年減少消費,內地受訪者只有9%預計會減少消費,謹慎情緒反映出消費者對香港經濟穩定性的普遍擔憂。

 

報告總結明年內地的五個關鍵趨勢,包括內地消費者更重視與生活相關的奢侈品;精越來越電規與生活方式歐展指關的奢侈品;一線城市如上海仍是主要奢侈品購物中心,82%內地受訪者認同香港仍是亞洲奢侈品中心;偏好國產品牌;可持續性及二手奢侈品蓬勃發展;以及科技及AI的接受程度更高。

 

資料來源:星島日報

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