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譚仔擬明年進軍澳洲菲律賓 港人偏好外賣 緩開新店轉攻丸龜
07 Dec 2023

 

譚仔國際早前宣布以加盟模式進軍澳洲及菲律賓，主席、執行董事兼行政總裁劉達民稱，明年中會在墨爾本開首間餐廳，明年第3季則在菲律賓開首間餐廳，而譚仔三哥米線在海外有一定知名度，故首批店舖會以譚仔三哥為主。

 

劉達民指出，其他市場正處調整，當中至2025年在日本加開5至10間店舖，惟會縮小店面適應當地市場，內地側重開拓大灣區二線城市。他續稱，集團2024財年內地開至60間餐廳計劃，或因疫情推遲至2025財年。

 

劉達民又指，港人習慣由選擇麵料開始的落單程序，但內地和海外市場顧客有「選擇困難症」，故會增加固定餐品組合，同時調整程序，例如將湯底擺在首選，加快落單時間。

 

 

放慢開新店步伐

 

至於本港市場，劉達民表示，港人北上熱潮對銷售方面有所影響，目前周末銷售情況整體仍較疫前差，不過亦發現晚市時段港人偏好外賣多過堂食，主要由於疫後港人餐飲的消費行為改變。另外，劉達民指，未來在港開店步伐會放緩，至2025財年會新開10間店舖，而丸龜製麵或會成為香港市場新增長點，未來會增開5間店舖，並計劃加入現場製麵。

 

資料來源：星島日報

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