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鳥貴族擬在港開10分店 市場低迷或成機會 用合理價取勝 明年冀進軍上海
16 Dec 2024

 

 

日本企業近年積極來港拓展業務,當中不乏零售及餐飲業,部分更以香港為踏腳石,為擴展至內地市場做好準備。近日在港首次開店的日本連鎖串燒居酒屋「鳥貴族」創辦人兼社長大倉忠司表示,鳥貴族在日本90年代泡沫經濟爆破時,以親民價格取得成功,並於當地迅速增長,雖然現時本港市場或較低迷,但對公司而言為一個機會,形容會以合理價格取勝,冀於本港開設最少10間分店,更計劃明年打入內地市場,首間分店或選址上海。

 

 

擬旺角、尖沙咀等開店

 

本港餐飲市道疲弱,大倉忠司接受《星島》訪問時表示,目前鳥貴族已正在物色本港第二間分店的位置,地點包括旺角、尖沙咀等,選址或會為街舖,預計明年上半年成事,步伐則要視乎第一間店的表現而定。

 

首間分店試業超出預期

 

鳥貴族於日本主打平價串燒,當地人均消費為2,200日圓,相當於112港元。大倉忠司透露,本港分店首兩日的試業情況不俗,形容表現超出預期,公司目標為午市人均消費達約100元,晚市人均消費則達約150160元,而以目前的觀察,午市及晚市的人均消費已達到相若水平。

 

 

日圓走弱未有太大影響

 

對於有網民認為鳥貴族於本港及日本定價差異較大,大倉忠司解釋,價錢差距主要為本港的人工及租金等經營成本較高,因此定價必然會有差距,但強調相關價格於本港仍具競爭力。被問到日圓持續走弱對公司影響,他僅表示,暫時對於本港業務未有太大的影響,而相關影響仍要視乎日後日圓的走勢而定,惟日圓向下令更多港人遊日,帶挈品牌於本港知名度亦大增,有不少港人於日本已光顧並認識鳥貴族。

 

屯門店有助對內地宣傳

 

鳥貴族於本港的首間分店今日(16日)於屯門市廣場正式開幕,佔地2,000平方呎。大倉忠司表示,首間分店選址屯門,是因為為該區人口龐大,並集結住宅、學校等,加上該店鄰近關口,相信能夠吸引到內地客,同時可作為對內地宣傳的效果,但強調主要客源仍會為本地人。他表示,鳥貴族於上海已有分公司,明年亦有意於當地開設首間分店。

 

資料來源:星島日報

 

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