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Home>職趣事>商場「縮皮」改擺市集 部分免費仍空場 主辦方：北上消費衝擊
商場「縮皮」改擺市集 部分免費仍空場 主辦方：北上消費衝擊
24 Jan 2025

 

與家人齊齊逛年宵是不少港人過年必備節目，除維園等戶外年宵市場，不少商場及機構也會舉辦室內市集。有市集主辦公司負責人透露，為節省布置開支，今年舉辦新春市集活動的商場較往年更多，「成本低又可營造氣氛，也能吸引人流」。惟不少檔主今年看淡銷情，有「減檔」現象，部分地點較差的市集更出現「空場」。

 

 

不少市集檔主看淡人流和銷情

 

市集主辦公司EXD Event負責人尹浩勤指，因舉辦市集成本比設置「打卡裝置」低，故今年推出農曆新年集的商場較往年更多，惟受北上消費衝擊，不少市集檔主均看淡人流和銷情，暫時報名擺檔量較去年減少兩至三成，「相信情況與聖誕類似，人流或按年減少一、兩成，消費力也未必很高，有些檔主以前會擺足兩、三個商場市集，今年或只集中擺一個市集」。另考慮到新春期間市民忙於拜年和外遊，今年最旺的時段仍是農曆新年開始前兩周，而參照剛過去的聖誕假期表現，生意額料會同樣會減少3至4成。

 

僧多粥少下，部分欠地利優勢的商場更顯冷清。尹浩勤透露，農曆新年市集與維園年宵迴異，客量主要依靠商場原本的人流，中環、灣仔、屯門等人氣較旺商場較易擺滿，反觀杏花邨有商場市集「十個位只有6、7人報名」，有些人氣較差商場也能擺7成滿，「不少市集攤位租金只是象徵式收費，但即使免費也有些商場無人肯來擺檔」。

 

資料來源：星島頭條

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