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Google實習生撳錯廣告掣 令公司損失7,800萬
07 Dec 2018

 

 

Google一名實習生於星期二受訓期間因按錯廣告鍵，將測試用的假廣告加插至大量網頁和應用程式中，為時45分鐘。Google第二日已確認事件，有業內人士估計Google損失或達1000萬美元（約7800萬港元）。

 

事發當日,一班廣告部門受訓員工了解如何使用廣告系統時，一名員工意外發出真正的下廣告指令，使美國和澳洲的大量網頁和應用程式內出現一個黃色長方形的假廣告。惟意外發生45分鐘都沒有人發現。消息人士稱，該員工發出的廣告指令更將「千次展示成本」（CPM）定為25美元（約195港元），為市價2至4美元（約15.6至31.2港元）的10倍。

 

Image result for google ad

 

Google星期三發聲明確認事件，稱發現問題後已立即中止，並將向刊登廣告的網頁營運方支付款項，又表示會採取措施防止意外再發生。

 

 

資料:金融時報

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