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港中小企去年電子商務營業額首超傳統渠道
19 Apr 2023

 

昆士蘭保險的研究調查顯示，本地中小企於電子商務的營業額在2022年首次超越傳統銷售渠道。51%營業額來自數碼渠道，按年提高6個百分點；來自線下業務佔比則按年降6個百分點至49%，中小企預期該趨勢將於未來12個月持續。

 

 

調查指，在過去三年，在業務中採用數碼科技已成為香港企業的新常態。62%的受訪中小企表示他們的業務於過去12個月變得更數碼化，較2021年的57%有所上升。而電子商務的快速發展顯然是中小企數碼化的一大原因，82%受訪企業表示他們在網上買賣產品和服務，與去年的81%相約。

 

昆士蘭保險北亞地區行政總裁及亞洲區區域分銷主管于蕾指，香港中小企已逐步數碼化，但同時看到網絡攻擊日益增多，而且數據泄露的威脅不斷演變，企業必需充份裝備及提升應對策略，以保護業務系統及數據安全。除了透過軟件解決方案及增加僱員培訓之外，中小企亦不應忽視網絡保險在風險管理策略上的重要性。

 

資料來源：星島日報

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