Responsibilities:

• Lead to develop strategies for new products from idea generation, research, flavor development, package design to product launch
• Lead and monitor product development & renovation projects, coordinate with internal parties for project progress and ensure deadlines are met
• Conduct analysis to understand the market trend and product performance to identify opportunities and challenges for growth and development
• Develop annual marketing plans, execute consumer communication campaigns, and analyze market trends for business opportunities.
• Collaborate with agencies to gather consumer insights and direct advertising and promotion programs.
• Manage advertising and promotion budgets, negotiate with external parties, and supervise subordinates for project management.
• Drive new product strategies, oversee product development projects, and coordinate internal teams to meet deadlines.
• Drive the marketing campaigns through various channels, in-store activities and social media platforms, driving sales and evaluating campaign effectiveness.
• Response to customers’ enquiries and follow up issues
• Compile regular reports and participate in ad hoc assignments and projects

Requirements:

• University degree in Marketing or related discipline
• With 10 years FMCG marketing experience, with experience in food product development is a definite advantage
• With solid experience in market data analysis
• Proactive, detail-oriented and willing to work under pressure and take up new challenges
• Good business sense, logical mindset with good communication and project management skills, and ability to handle multiple tasks and meet tight deadlines
• Proficiency in both written and spoken English and Chinese, as well as computer applications, particularly MS Excel, Powerpoint and Chinese Word Processing