Responsibilities:
- Assist in the development and implementation of brand strategies and marketing plans to achieve business objectives
- Conduct market analysis and consumer research to identify trends, insights, and competitive landscape
- Plan and execute marketing campaigns across various channels (online, offline, social media as well as know how to create product concepts by good storytelling…etc)
- Build and manage assigned brand to deliver sustainable sales and profit growth
- Monitor and analyze brand performance metrics, providing regular reports and insights to drive decision-making
- Manage category P&L. Oversee marketing budgets and optimize marketing spending to maximize ROI
- Work closely with Trade Marketing and Sales team on developing and evaluating effective channel promotions and assist in category management
- Contribute to the development of new product ideas and enhancements to existing products based on market feedback and analysis
- Inventory planning
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 6-8 years of experience in brand management, marketing, preferably in FMCG
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Creative and strong passion for brand building and marketing
- A good team player, energetic, proactive, good communication and interpersonal skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing analytics tools
- Candidates who are less experienced would be considered as Senior Product Manager
If you would like to apply for this position, please click "Apply" or send your CV to [email protected]. For more details, please contact Brenda Lee on +852 2177 7577, or Whatsapp +852 6572 2388.