What does success looks like for this role?
The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.
- Develop and lead CGA Asia’s growth strategy, with ownership of a marketing budget, ensuring it aligns with our sales plan
- Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns
- Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
- Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
- Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
- Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
- Strategise and maintain an events calendar of in-person and online seminars, webinars and panel events to grow enrolment interest
- Lead partnerships and business development opportunities
- Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty
- Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region
What we're looking for
- 5+ years of experience in marketing to Mandarin-speaking countries
- Native Mandarin and fluent English verbal and written communication skills
- Experience in the education technology or schooling industry is a plus
- Adaptability and growth mindset to arising opportunities and new initiatives
- Comfortable working in an international technology company with colleagues from all over the world