Responsibilities

1. Marketing Campaign Optimization:

• Assist in optimizing marketing campaigns across various channels, including Facebook, Instagram, EDM, paid advertising (Google Ads, Meta Ads), search engine marketing (SEM), and website content

• Conduct A/B testing to analyze key performance indicators of marketing campaigns and drive data-driven optimizations to improve conversion rates

• Collaborate closely with the marketing team to ensure brand messaging is consistent across all channels

2. Data Analysis and Reporting:

• Demonstrate familiarity with SEO optimization; monitor website traffic and SEO metrics, providing recommendations for improvement

• Track and analyze key performance indicators related to platform and website traffic, as well as promotional activities

• Prepare regular reports on the performance of promotional campaigns, website analysis, and customer behavior

• Provide actionable insights and recommendations to optimize marketing strategies and contribute to overall business growth

• Handle any ad-hoc responsibilities assigned by senior management

Requirements

• DSE / Form 5 or above

• A minimum of 3 years of experience in marketing or related fields

• Strong written and verbal communication skills in both Chinese and English

• Excellent organizational and coordination skills, with a proven ability to organize events

• A passion for new media, combined with creativity and a proactive attitude

• Strong data analysis skills, able to remain calm under pressure

Interested parties, please send your resume with expected salary to [email protected]. You can also click on the website www.easyjobhk.com for more details about the company