Responsibilities:
- Support Hong Kong and Macau Marketing teams in executing onsite and virtual corporate, regional/ local campaigns, 3rd party conferences and demand generation from digital marketing, social media marketing campaigns to paid media that support business growth
- Manage events calendar, logistics, tracking feedback and leads, reconciling invoices and POs, and timelines
- Assist in collection, measurement, evaluation and reporting of quantitative and qualitative KPI/data from all regional/ local events and campaigns
- Support post-event and campaign ROI analysis including maintaining and monitoring lead ow through the pipeline
Requirements:
- 6+ years of IT marketing experiences with track records of event management experiences (both on premise & virtual events)
- Basic knowledge and understanding of marketing funnel and opportunity tracking, metrics and ROI
- Ability to manage multiple projects and work under tight deadlines when necessary
Eloqua, Tableau Experience and Salesforce.com, and other CRM tools is a plus - Willingness to travel
- Understanding of integrated demand gen in B2B