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High-End Retail Channel Management: Develop and manage premium retail channels in Macau, such as casino-affiliated boutiques, negotiating agreements to secure optimal product placement and promotions, ensuring alignment with the brand’s luxury image.
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Hotel and Restaurant Channel Promotion: Partner with Macau’s high-end hotels and restaurants to promote products on wine lists and banquet menus, organizing tasting events to elevate brand visibility and drive sales.
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Distributor and Wholesale Channel Collaboration: Manage relationships with Macau’s alcohol distributors, coordinating inventory, promotions, and logistics to ensure consistent product availability while preventing parallel trading or price disruptions.
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E-Commerce and Online Retail Expansion: Collaborate with local and cross-border e-commerce platforms to launch online promotional campaigns, leveraging data analytics to optimize sales strategies and target younger premium consumers.
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High-End Clubs and Private Channel Development: Build connections with Macau’s exclusive clubs and business networks, promoting products as premium gifts or for private events, enhancing brand exclusivity.
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Sales Target Achievement: Formulate and execute annual and quarterly sales plans, allocate targets across channels, monitor progress, and adjust strategies to meet performance goals.
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Market Analysis and Compliance: Gather Macau market trends, competitor insights, and consumer preferences, delivering analytical reports to support marketing strategies, while ensuring channel operations comply with local regulations.
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Education: Bachelor’s degree in Business, Marketing
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Experience:
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8-12 years in premium consumer goods or retail sales, with 4-6 years in a managerial role.
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Proven expertise in Macau’s high-end retail, hotel and restaurant, distributor, or e-commerce channels (excluding travel retail), with a track record of successful market development and client management.
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Demonstrated success in sales management, account management, or business development within premium consumer goods.
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Skills:
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Exceptional ability to develop and execute sales plans, with strong data analysis and KPI monitoring.
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Superior negotiation and client management skills, experienced with Macau retailers, distributors, and hospitality clients.
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Proficient in market analysis, delivering consumer and competitor insights.
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Expertise in premium brand promotion, including event planning and online marketing.
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Knowledge of international trade and Macau regulations (import/export, tax, compliance).
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Languages:
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Fluent in English, Mandarin, and Cantonese
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Portuguese is a plus, enhancing communication with local clients.
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銷售/業務拓展經理 - 澳門市場
關於公司
我們的客戶是一家享譽國際的高端消費品公司,專注於頂級市場,致力於透過卓越的產品與品牌價值擴展其全球影響力。我們現誠聘一位經驗豐富、充滿活力的【銷售經理-澳門市場】,加入我們位於香港的團隊,推動澳門零售與分銷渠道(不包括旅遊零售)的業務成長。
為何加入我們?
- 主導澳門高端零售市場,擴展頂級業務版圖
- 與本地客戶合作,推動銷售增長
- 制定市場策略,提升品牌影響力
職位概述
作為【銷售經理-澳門市場】,您將常駐香港並定期前往澳門,負責推動銷售成長、品牌推廣及客戶管理,專注於澳門的零售市場。您將與高端零售商、分銷商、酒店、餐廳、電子商務平台及高端會所合作,提升市場佔有率、開拓新商機,並鞏固品牌於關鍵渠道的高端定位。
主要職責
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高端零售渠道管理:開發並管理澳門的高端零售渠道,如與賭場相關聯的精品店,協商合作條款,確保產品擁有最佳陳列與促銷位置,塑造符合奢華品牌形象的市場呈現。
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酒店與餐飲渠道推廣:與澳門高端酒店與餐廳合作,將產品納入酒單與宴會菜單,舉辦品酒活動以提升品牌曝光並促進銷售。
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分銷與批發渠道協作:管理與澳門酒類分銷商的關係,協調庫存、促銷與物流,確保產品穩定供應,同時避免平行貿易與價格混亂。
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電子商務與線上零售拓展:與本地及跨境電商平台合作,推動線上促銷活動,運用數據分析優化銷售策略,鎖定年輕高端消費群。
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高端會所與私人渠道開發:拓展澳門高端會所與商務人脈網絡,將產品定位為高端禮品或專屬活動用酒,進一步提升品牌尊貴形象。
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銷售目標達成:制定並執行年度與季度銷售計劃,分配各渠道目標,監察進度,調整策略以達成業績目標。
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市場分析與合規管理:蒐集澳門市場趨勢、競爭對手動態與消費者偏好,提供分析報告支援行銷策略,同時確保各渠道運營符合當地法規。
任職資格
學歷
- 商業或市場營銷學士學位
經驗
- 8-12 年高端消費品或零售銷售經驗,其中 4-6 年具備管理職經歷
- 熟悉澳門高端零售、酒店餐飲、分銷或電商渠道(不包含旅遊零售),具成功市場開發與客戶管理經驗
- 曾於高端消費品領域擔任銷售管理、客戶管理或業務拓展職務,並有顯著成效
技能
- 優異的銷售計劃制定與執行能力,擅長數據分析與KPI監控
- 出色的談判技巧與客戶管理能力,熟悉澳門零售商、分銷商及酒店餐飲客戶
- 精通市場分析,能提供消費者與競爭對手洞察
- 深入了解高端品牌運營,具備活動策劃與線上行銷經驗
- 熟悉國際貿易與澳門法規(進出口、稅務、合規等)
語言能力
- 精通英語、普通話及廣東話