Responsibilities: 

• Responsible for leading the development and implementation of market operation strategy in line with the company's objectives, to establish strong brand awareness and implement growth plans 
• Entered around the company's products and business, working with the product and engineering teams to launch and promote products, to ensure effective marketing promotions 
• Through the development of social media and content operations, while carrying out brand promotion activities to enhance brand influence With customer acquisition and retention as the main goal, implement data-driven growth marketing activities 
• Maintain media resources and media relations, and design effective communication strategies to enhance brand awareness 
• Organize the monitoring of market changes and public opinion in the industry, formulate corresponding public relations strategies, and actively lead the efficient public relations for crisis events 

 

Requirements: 

• More than ten years of marketing operation experience with about 5 years experiences in blockchain industry and 3 years team management experience 
• Experienced in designing and executing growth-oriented marketing strategies, with systematic hands-on experience in user acquisition and retention 
• Good at data-oriented decision-making methods, with strong analytical ability to track and optimize marketing performance.
• Always pay attention to the industry market dynamics, with strong market sensitivity and observation, quickly react and adjust the marketing strategy when market situation changed 
• With excellent team management, resource integration and business negotiation skills 
• Fluent in Mandarin and English is a must