Take charge of comprehensive marketing functions, covering brand development, public relations, and digital outreach.

Develop and implement multi-channel online marketing initiatives, including SEO/SEM, email campaigns, social platforms, and online advertising.

Oversee and curate content across social media platforms to strengthen brand presence.

Track and evaluate marketing performance metrics to ensure campaign effectiveness and alignment with business objectives (ROI, KPIs).

Analyze marketing data and insights to refine strategies and enhance outcomes.

Plan and execute branding activities and tactical marketing programs to increase public recognition.

Coordinate public relations efforts and manage media exposure to maximize product awareness.

Review and enhance customer experience across different digital and physical touchpoints.

Work closely with third-party vendors and creative partners to deliver consistent marketing executions.

Handle the marketing budget with cost-efficiency and performance returns in mind.

Contribute innovative marketing solutions to accelerate business growth and brand impact.

Degree holder in Marketing, Communications, or relevant field.

At least 5 years’ experience in retail marketing, preferably with a background in apparel or lifestyle sectors.

Proven digital marketing experience with strong execution capability.

Analytical mindset with an eye for data-driven decisions.

Strong language proficiency in Cantonese, Mandarin, and English.

Self-driven, creative, and able to work independently under a fast-moving environment.