Job Responsibilities:

• • • • • • • • • Develop and implement business development strategies and marketing plans to meet the bank’s objectives.

                • Design and execute marketing strategies to expand SME CASA, lending business, and fee income.

                • Support the creation and execution of marketing campaigns (ATL, BTL, social media, PR events) to attract new customers, enhance product adoption, and drive cross-selling opportunities.

                • Collaborate with internal teams to ensure seamless program execution.

                • Ensure compliance with the latest regulatory and legal requirements in all initiatives.

                • Monitor competitor activities and market trends to refine strategies.

                • Track campaign performance and analyze results for continuous improvement.

                • Manage marketing budgets and provide regular financial updates.

                • Support sales performance reviews and optimization efforts.

Requirements:

• • • • • • • • • Bachelor’s degree or higher in Business Administration, Marketing, or a related field.

                • 5-8 years of experience in business banking, with branch operations exposure preferred.

                • Strong understanding of banking products, operations, marketing, segment management, and leadership.

                • Excellent communication, interpersonal, and analytical skills; proven success in marketing campaigns is a plus.

                • Leadership and team management capabilities.

                • Ability to perform under pressure and meet tight deadlines.

                • Fluency in written and spoken English and Chinese; proficiency in Putonghua is advantageous.