about this job.

• Develop and implement social media strategies tailored for Chinese platforms like XHS, WeChat, Weibo, and TikTok to increase brand exposure.
• Create engaging and culturally relevant content that resonates with the target audience on Chinese social media channels, enhancing user interaction.
• Monitor and analyze social media metrics to track performance, adjusting strategies to improve engagement, reach, and conversion rates effectively.
• Collaborate with the marketing team to align social media campaigns with overall business objectives, ensuring consistency in messaging and branding.
• Manage daily postings and interactions on platforms, responding promptly to comments and inquiries to foster a positive online community.
• Conduct competitor analysis to identify trends and best practices within the UK housing market on Chinese social media platforms.
• Organize and promote virtual events or webinars through social media channels, targeting potential clients and increasing brand awareness.
• Develop partnerships with influencers or key opinion leaders (KOLs) within the Chinese community to expand reach and attract new clients.
• Stay updated on the latest trends and algorithm changes in Chinese social media to optimize content and engagement strategies.
• Report on campaign performance and insights to stakeholders, providing recommendations for future improvements based on data-driven analysis.

about you.

• Proven experience in social media management, particularly on Chinese platforms like XHS, WeChat, Weibo, and TikTok is essential.
• Strong understanding of Chinese culture, language, and social media trends to create relevant and impactful content for the audience.
• Excellent written and verbal communication skills in both English and Chinese, with the ability to engage diverse audiences effectively.
• Proficiency in social media analytics tools to measure performance, derive insights, and inform strategic decision-making for campaigns.
• Creative mindset with strong project management skills, capable of handling multiple tasks and deadlines in a fast-paced environment.