What does success looks like for this role?
The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.
Develop and lead CGA Asia’s growth strategy, with ownership of a marketing budget, ensuring it aligns with our sales plan
Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns
Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
- Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
- Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
- Strategise and maintain an events calendar of in-person and online seminars, webinars and panel events to grow enrolment interest
- Lead partnerships and business development opportunities
- Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty
- Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region
What we're looking for
- 5+ years of experience in marketing to Mandarin-speaking countries
- Native Mandarin and fluent English verbal and written communication skills
- Experience in the education technology or schooling industry is a plus
- Adaptability and growth mindset to arising opportunities and new initiatives
- Comfortable working in an international technology company with colleagues from all over the world