Job Responsibilities:
- Responsible for user growth strategies, including but not limited to new user acquisition, activity enhancement, retention improvement, and loyalty enhancement, to increase core metrics such as user scale, user quality, and product revenue.
- Utilize data analysis to gain deep insights into user behavior and needs, identify business opportunities, and drive product feature iteration and optimization to enhance user growth and activity.
- Collaborate closely with teams in operations, marketing, and development to coordinate cross-departmental cooperation, formulate and execute user growth plans, monitor execution, and ensure goal attainment.
- Track and analyze product metrics, monitor changes in product data, validate the effectiveness of growth strategies through methods like A/B testing, and continuously optimize growth strategies.
- Gain a deep understanding of market conditions and competitors, conduct user research and competitive analysis, and develop plans to enhance product competitiveness, assisting the team in formulating more effective user growth strategies.
Qualifications:
- Bachelor’s degree or higher, with over 3 years of experience in overseas user growth, familiar with common user growth methods.
- Experience with financial apps/PC products such as CFD, brokerage, Hong Kong and US stocks, and funds.
- Strong data analysis skills, familiar with internet data analysis methods, and adept at using data to drive product optimization.
- Possess a strong curiosity and learning ability; candidates with successful growth hacking cases are preferred.
- Good communication skills, a sense of responsibility, and strong project management and stress resilience.
- Innovative and independent thinking, able to explore new products in line with the company’s business and industry development.
Employer questions
Your application will include the following questions:
- Which of the following statements best describes your right to work in Hong Kong?
- What's your expected monthly basic salary?
- How many years' experience do you have as an Operations Officer?