Our client is a fast growing eCommerce global retailer, they are currently hiring a CRM Analyst who will elevate their promotion and retention strategy team.

Responsibilities:

• Work closely with vendors and the technical team to ensure the marketing systems are reliable.
• Oversee customer databases, maintaining data accuracy, completeness, and integrity.
• Perform customer segmentation and tailor campaign strategies for personalization.
• Plan and implement communications related to loyalty programs and customer behavior triggers.
• Collaborate with vendors for any necessary inter-system integrations.
• Create A/B and multivariate tests to refine campaign flows, channel segments, and messaging.
• Coordinate with the Web & App team to roll out personalization features.
• Foster regular communication with vendors.
• Candidates with less experience may be considered for the Marketing Assistant position.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related discipline, with 3-5 years of CRM experience.
• Demonstrated success in implementing CRM programs, managing campaigns, and overseeing customer lifecycle management.
• Practical experience with CRM or Marketing Automation tools.
• Project management experience is beneficial.
• Familiarity with SQL and Jinja coding is a plus.
• Strong business sense, data-driven insights, proactive mindset, and attention to detail.
• Proficient in MS Excel.
• Team player with robust analytical skills and sensitivity to numbers.
• Exceptional verbal and written communication skills.