Strategy Development and Digital/Social Media Budget Management
- Develop and execute a comprehensive digital marketing strategy that aligns with overall business objectives.
- Formulate social media strategies aimed at increasing brand visibility and engagement.
- Align digital campaigns with broader marketing objectives.
- Ensure local digital and social strategies are effectively executed while managing the annual budget for these areas.
Content Development and Management
- Supervise the creation, curation, and management of compelling content across digital and social media channels.
- Tailor content to meet the needs of target audiences and optimize it for performance.
- Engage with followers and oversee community interactions.
- Manage relationships with social agencies, ensuring coordination and performance oversight.
- Lead content development initiatives with relevant stakeholders (e.g., Sales team, regional team), including content strategy and mapping for key platforms.
Online KOL Management and Community Engagement
- Identify and evaluate online influencers to develop relevant KOL programs.
- Cultivate and maintain strong relationships with online communities and influencers.
- Oversee client interactions and feedback across digital platforms
EPR and SEM Campaign Management
- Direct EPR and SEM project initiatives.
- Conduct briefing meetings and negotiate budgets with local social and digital agencies for each campaign.
- Coordinate approvals for social posts, EPR, and SEM content with the line manager.
- Participate in media cooperative planning meetings to enhance brand exposure and leverage bonus resources with media partners and the CCTAJ PR team.
Performance Analysis and Trend Monitoring
- Monitor, analyze, and report on key digital marketing performance indicators.
- Use data insights to refine strategies and enhance ROI.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing and social media ( Instagram, Facebook, Twitter, Wechat, Weibo & The Little Red Book)
- Experiment with new tools and platforms to strengthen digital presence.
Cross-Functional Collaboration
- Collaborate closely with other departments (e.g., sales, design, production, and the marketing team) to ensure a cohesive approach to digital marketing.
- Coordinate campaigns that utilize multiple digital channels effectively.