Responsibilities:
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Manage advertising for the company’s financial app on platforms like Baidu, ByteDance, and UC in mainland China.
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Analyze user groups to develop effective ad strategies.
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Create and optimize ad content, manage accounts, and evaluate performance.
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Drive channel ROI, monitor data, and reduce costs.
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Research competitors’ ad strategies and industry trends.
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Collaborate with product and operations teams to boost conversion rates.
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Qualifications:
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Bachelor’s degree or above.
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2+ years of ad experience on Baidu, ByteDance, Tencent, or UC platforms.
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Knowledge of Baidu search and information flow ad operations.
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Strong data analysis, logical thinking, and insight skills.
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Proactive, responsible, and quick to learn.
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Financial industry experience preferred.
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