Responsibilities:

• • • • • Take responsibility for the CRM system and continuously enhance its database performance.

        • Create and implement innovative CRM strategies driven by in-depth data analysis.

        • Define and manage key performance indicators and strategic goals in alignment with regional objectives.

        • Develop and implement frameworks that enable local marketing teams to effectively drive customer acquisition and engagement.

        • Analyze customer data to derive actionable insights that support both regional and local teams.

        • Act as the product owner for the global e-commerce website and CRM system.

        • Manage system upgrades, platform modifications, and the deployment of digital solutions to new regions.

        • Provide support for training and onboarding local teams regarding platform usage and best practices.

        • Formulate and execute a comprehensive regional performance marketing strategy with a strong focus on hands-on implementation.

        • Establish key performance indicators (KPIs) and strategic goals that align with regional objectives.

        • Oversee, analyze, and improve campaign performance using technical tools and data-driven insights.

        • Serve as a strategic connection between regional marketing and local execution teams, offering ongoing training, guidelines, and support to ensure campaigns achieve ROI and conversion targets.

Requirements:

• • • • • • Proven experience in CRM, digital marketing, and performance marketing with a hands-on approach.

          • Strong technical knowledge in performance marketing, demonstrating proficiency with advanced analytics, campaign optimization tools, and performance tracking systems.

          • Ability to analyze complex data sets effectively to drive measurable marketing outcomes.

          • Exceptional strategic thinking and skills in influencing cross-functional teams and fostering collaborative initiatives.

          • Excellent verbal and written communication skills, with the capacity to articulate complex ideas clearly to diverse audiences.