Responsibilities:

• • • • • • Develop and implement CRM strategies to effectively manage customer relationships and drive customer retention and loyalty across the APAC region.

          • Collaborate with local marketing teams to analyze customer data and market trends, extracting actionable insights to formulate targeted and effective marketing strategies.

          • Plan and execute targeted digital marketing campaigns to engage customers, drive conversions, and enhance brand awareness.

          • Monitor and analyze KPIs and RMF to measure the effectiveness of CRM and digital marketing initiatives, making data-driven decisions to optimize campaign performance.

          • Manage the ecommerce website, working closely with the IT and design teams to enhance the UI/UX and ensure a seamless online shopping experience for customers.

          • Utilize data analytics tools to track customer behavior, preferences, and trends, leveraging insights to personalize marketing communications and drive engagement.

Requirements:

• • • • • • • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.

            • Minimum of 8 years of experience in CRM analytical field, preferably in the retail industry.

            • Strong analytical skills with the ability to interpret complex data and extract actionable insights.

            • Proficiency in CRM systems, digital marketing tools, and analytics platforms.

            • Experience in website management and a solid understanding of UI/UX principles.

            • Excellent communication, project management, and stakeholder engagement skills.

            • Fluency in English, Mandarin, and Cantonese; proficiency in other languages spoken across APAC is a plus.